who are you?
general business description

what do you do?
your products and services

what are your strengths?
manufacturing, customer service, pricing, etc

what are your weaknesses?
marketing, advertising, workflow, etc

what is your growth strategy?
future distribution, chain stores, or just increasing exposure, etc

current marketing expenses?
google, tv, radio, newspaper, etc

current marketing message?
buy one get, best customer service, etc

any success?
have you seen sales or exposure grow?

any non-success?
have you seen nothing happen?

what is your target demographic?
15-30, 30-45, male, female, etc

will that change in the future?
with new products or services comes new targets

who is your competition?

how do you differ from them?

In your opinion, what is their greatest strength over you?

what are your favorite websites?

what design aspects appeal to you?
simple navigation, elaborate animation, heavy sales direction, social integration, etc.

what design aspects do you dislike?

company colors:
type “see identity kit” if you want to email your kit

colors to not use:
colors possibly identified as competitors

web platform:
do you require WordPress, or another CMS? If no, You can write “HTML”.