There are a variety of things SEO tools available to help you with your website ranking efforts. But before you start typing in your URL in a dozen of them, it’s important to think about what you want to know. Some give you the basic analysis of backlinks while others go page by page on your site. We’ve compiled a list of the easiest and most reliable to use. And best of all, they’re free.
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Fetch as Google
The best way to understand how well your site is ranking is to use Google Analytics but the best way to find out why it’s ranking the way it is, is to use Google’s Fetch as Google.
This tool shows you how Google sees your site and its helpful in understanding a site’s poor performance. Another benefit to this site is the ability to isolate code that you believe may have been infected by a recent hack.
Moz Site Explorer
Moz offers an array of very helpful SEO tools, some of the best in the industry. Alas, they are not free but their Site Explorer is. With it you can “research backlinks, find link-building opportunities and discover potentially damaging links.” Since links are a large part of what search engines look at in establishing your rank, this tool is very handy. Plus you can type in your competitors’ websites and see where their links come from.
Another free tool from Moz is the Moz Bar, which allows you to analyze SEO metrics on all the pages you visit.
Test My Site by Google
This Google tool is perfect for people who don’t know a lot about analytics because it’s extremely easy to use. The tool quickly reports on how mobile friendly your site is. Along with backlinks, mobile friendliness and load speeds are some of the most important indicators Google uses to decide if a site is a quality site. The report also ranks mobile load speed and desktop speed and provides you with solutions on how to increase your score.
SEO Audit Tool by Found
This tool specializes in finding issues on your site. It reports on technical and content issues and evaluates the quality and quantity of your external links. Results can be downloaded and shared in PDF format.
SEO Optimization Checker by PowerMapper
SEO Optimization Checker searches your site for items that cause search engine penalties and best practices in SEO. It takes into account Google and Bing and in its report provides you a priority list of what needs to be taken care of first.
SEO is only part of your web analytics. If you’d like to know more about web analytics tools, check out this article on Free Web Analytics Tools.
Do you have a website you’re proud of but just don’t seem to have much success with organic rankings? Try getting to the bottom of your search engine ranking problems with one of these free checkers.
If you’re redesigning your website, make sure it’s visible to search engines. Get our free guide below and avoid common SEO mistakes.