7 ways to nurture leads with marketing automation

7 Ways to Nurture Leads with Marketing Automation

Lead nurturing is essential for any company to move potential buyers down their sales funnel and to increase sales. In fact, those that are successful at lead nurturing create 50% more sales ready leads at 33% lower cost.

One of the essential components of multi-channel lead nurturing is marketing automation, which helps you pinpoint, segment, and target your individual buyer personas as you develop your inbound marketing strategy. So how can you utilize marketing automation to help nurture your leads?


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Nurture Leads with Marketing Automation Using these 7 Simple Hacks

  1. Find Your Best Leads
  2. The data you gather from a marketing automation system will help you score and grade leads to ensure that only the top prospects are passed along to your sales team. When leads reach a certain score and grade, they can be automatically passed on to the appropriate sales rep, which can eliminate manual processes and speed things up.

  3. Better Monitor Lead Activity
  4. By utilizing marketing automation with customer relationship management, you will better be able to track the pages your leads are visiting, find out what kind of content they are interested in, and where they are in the buying cycle. By using this information, your sales reps can customize their pitches.

  5. Communicate with Leads Throughout the Sales Cycle
  6. Lead nurturing ensures that you know exactly when a lead is ready to buy because you will have communicated with them throughout the sales cycle. So if they are ready to buy right away, great; otherwise, you’ll be there when they reach that point.

  7. Send the Right Content at the Right Time
  8. Leads want to receive targeted content that fits their needs during each step of the buying process. By using the behavioral information you collect through marketing automation, your messages can be catered to those needs. You can further segment them based on industry or product interest, which will increase engagement and click-through rates.

    For instance, if someone downloads your “Tips on the Purchase Process” they’re at a very different stage than someone who clicks on “What Is ”.

  9. Create Action-Based Triggers
  10. Your audience doesn’t want to be e-mailed every day, but it’s important to keep in regular contact with them. And one of the ways you can do this is by using action-based triggers, such as including an offer to download a free eBook or sign up for a webinar, to determine how they will respond.

  11. Plan Schedules for Automated Tasks
  12. Marketing automation can also help you create schedules that can be adapted to eliminate repetitive tasks. You can schedule email campaigns well in advance and automate status-based follow-up emails with your leads. You can also create “If then” campaigns that allow activity triggers to generate customized responses or content generation suggestions.

  13. Send Real-Time Notifications
  14. It’s essential for lead nurturing to be timely and pertinent to each lead. No matter where your lead is in the sales cycle, they may need to be reminded about an offer or action they need to take. Marketing automation can help ensure that real-time notifications can be utilized to meet the needs of your leads promptly.

    Finally, you can use retargeting campaigns to catch your audience’s attention as they peruse the Internet. Seeing your offers around the web will keep you top of mind, helping contribute to the know, like, and trust that entices people to buy these days.

Would you like to know more about how you can nurture leads by using marketing automation?

Download our free eBook The Essential Guide to Nurturing Leads with Email Marketing to learn more today.

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Jon Tsourakis

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Jon Tsourakis followed his dream of opening an independent digital marketing agency. As CEO of Revital Agency, he uses logic and intuition to help companies grow their business online.