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top social media trends of 2018
January 1, 2018 / In Social Media / Jon Tsourakis

4 of the Top Social Media Trends of 2018

Brand promotion on social media is more competitive than ever. So how can your business stand out from the pack and take advantage of all that social media can do to leverage your products or services? Here are 4 trends that you should consider when... Read More
best holiday social media campaigns of all time
December 18, 2017 / In Social Media / Jon Tsourakis

5 of the Best Holiday Social Media Campaigns of All Time

Holiday marketing campaigns have come a long way since the first department store holiday displays in the late 1800s. But the impact on consumers remains the same: By appealing to their feelings and emotions, businesses and brands can differentiate... Read More
facebook ads that convert
December 11, 2017 / In Social Media / Jon Tsourakis

How to Create Successful Facebook Ads That Convert

If you have a Facebook Business Page, you’ve taken an important step in helping to increase the reach of your business. But with more than 2 billion active monthly users on Facebook, why not take it a step further? Using Facebook Ads is an... Read More
how to delete a facebook business page
December 4, 2017 / In Social Media / Jon Tsourakis

How to Remove Duplicate Facebook Business Pages

So you’ve spent time creating the perfect Facebook Business Page, but then notice you have other pages on Facebook you can’t access. There are several reasons why you may have duplicate Facebook pages. You or someone in your company created a... Read More
how to create the perfect facebook business page
November 20, 2017 / In Social Media / Angela Diniak

Create the Perfect Facebook Business Page in 8 Simple Steps

If you want to promote your small business on social media, there’s no better place to start than with Facebook. Why? Because Facebook has more than 2 billion monthly users; by far the most popular social media network. But the benefits go way... Read More
How to Measure Social Media Success in Your Marketing
October 23, 2017 / In Digital Marketing, Social Media / Jon Tsourakis

Social Media Marketing: Measuring Your Impact & Success

How is your marketing going? Do you know how to measure social media success? To be competitive (and thrive) in today’s technology-driven, mobile, economy —businesses need to have a comprehensive, engaging social media marketing program. Your... Read More
how much does it cost to hire a social media team
October 16, 2017 / In Digital Marketing, Social Media / Jon Tsourakis

How Much Does It Cost To Hire a Social Media Marketing Team?

Expertise matters when it comes to effective social media marketing. The complexities of the different channels and their specific users demand it. A social media marketing team covers everything from strategy to content development —and the costs... Read More
halloween contest ideas for your business
October 16, 2017 / In Social Media / Jon Tsourakis

10 Spooktacular Halloween Contest Ideas to Boost Your Business

Your marketing initiatives need to be exciting and creative to receive substantial customer engagement. Holidays are perfect times to interact with your audience — from social media to email marketing, and your website too. Need some primo... Read More
ways businesses can use facebook live marketing
October 2, 2017 / In Social Media / Jon Tsourakis

6 Ways to Use Facebook Live for Your Business

Are you ready for your close-up? With Facebook being the top dog of social media, if you haven’t already started using the live video feature on the platform, you need to get to know it well — and jump on board. FB now has more than 2 billion... Read More
5 instagram marketing tips for success
September 25, 2017 / In Social Media / Jon Tsourakis

5 Instagram Marketing Tips to Create a Successful Campaign

With 600 million unique monthly users worldwide, Instagram marketing can be an incredibly valuable tool in your social media marketing. But you have to be strategic to make a real impact, grow your followers, and benefit your business. Here are 5... Read More
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  • Mission: Possible —The Why’s and How’s of Company Mission Statements
  • Creating a Powerful Unique Value Proposition – Make Your UVP an MVP for Your Business!
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  • Brand Awareness vs. Brand Recognition: What’s the Difference?

    Brilliant branding rockets company success. If it’s a dud, your business can flame out before it even really gets warmed up. Understanding the... Read More
  • why is a mission statement important for your business

    Mission: Possible —The Why’s and How’s of Company Mission Statements

    Why is a mission statement important? A well-crafted one provides focus, summing up your companies values, objectives, and strategy. A company... Read More
  • how to write a value proposition

    Creating a Powerful Unique Value Proposition – Make Your UVP an MVP for Your Business!

    Do you know how to write a unique value proposition? Your UVP is central to your business success. Without a clear and compelling UVP, it can be... Read More

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