The best thing about social media is that it delivers every single time. The only single requirement is you need a clearly defined social media plan. A social media plan lists the complete plan of action as to what your social media marketing team... Read More

Yes, developing a social media marketing plan can be overwhelming. Part of the difficulty is trying to figure out where your target audience hangs out online. But take a deep breath. With a little ingenuity and hard work, you can find them. Yes,... Read More

Social media can work wonders in helping to promote your business. But it can also be a bit overwhelming figuring out exactly where to start. There are a number of things you should consider before deciding which platform(s) to utilize. However,... Read More

Why do people use Twitter? Twitter is a place where people go to find out about what’s happening in the world right now. It’s a place to share information instantaneously and spread messages worldwide. With hundreds of millions of users and over... Read More

Snapchat is a powerful marketing tool for businesses. Built around the concept of sending temporary images to other users, its mobile-focused features bring a dynamic opportunity for businesses to engage customers and increase their reach. It’s... Read More

The best kind of marketing approach is an integrated one. Together, different forms of marketing work as a unified representation of your business and they can help you do more with less. The basis for good email marketing is your list. But how do... Read More

Instagram recently announced changes to your news feed. Keep calm, and read this guide to rollin’ with the new Instagram feed changes. Is this the end of building your brand on Instagram? The most popular social media sites apparently think they... Read More

5 Reasons You Should Use Buffer from a Social Media Manager Let’s face it. All of us pretty much use some sort of Social Media on a daily basis. It’s everywhere, on our phones, on the TV, and on our computers. If you’re like me, I eat... Read More

Overview: Pros and Cons of Marketing Softwares for Social Media Reduce the time and money it takes to make a sale. If you’re ready to lower your cost per click (CPC) or cost per sales lead (CPL) values, try social media marketing automation. Is... Read More

How to get your social media to work for you. All of my social media accounts were created out of peer pressure. I had zero interest in joining Facebook and vehemently opposed Twitter. I’m a fairly private person. So I couldn’t... Read More