Brand promotion on social media is more competitive than ever. So how can your business stand out from the pack and take advantage of all that social media can do to leverage your products or services? Here are 4 trends that you should consider when... Read More

Holiday marketing campaigns have come a long way since the first department store holiday displays in the late 1800s. But the impact on consumers remains the same: By appealing to their feelings and emotions, businesses and brands can differentiate... Read More

If you have a Facebook Business Page, you’ve taken an important step in helping to increase the reach of your business. But with more than 2 billion active monthly users on Facebook, why not take it a step further? Using Facebook Ads is an... Read More

So you’ve spent time creating the perfect Facebook Business Page, but then notice you have other pages on Facebook you can’t access. There are several reasons why you may have duplicate Facebook pages. You or someone in your company created a... Read More

If you want to promote your small business on social media, there’s no better place to start than with Facebook. Why? Because Facebook has more than 2 billion monthly users; by far the most popular social media network. But the benefits go way... Read More

How is your marketing going? Do you know how to measure social media success? To be competitive (and thrive) in today’s technology-driven, mobile, economy —businesses need to have a comprehensive, engaging social media marketing program. Your... Read More

Expertise matters when it comes to effective social media marketing. The complexities of the different channels and their specific users demand it. A social media marketing team covers everything from strategy to content development —and the costs... Read More

Your marketing initiatives need to be exciting and creative to receive substantial customer engagement. Holidays are perfect times to interact with your audience — from social media to email marketing, and your website too. Need some primo... Read More

Are you ready for your close-up? With Facebook being the top dog of social media, if you haven’t already started using the live video feature on the platform, you need to get to know it well — and jump on board. FB now has more than 2 billion... Read More

With 600 million unique monthly users worldwide, Instagram marketing can be an incredibly valuable tool in your social media marketing. But you have to be strategic to make a real impact, grow your followers, and benefit your business. Here are 5... Read More