A Guide to Lead Nurturing and Customer Conversion
How do you funnel mass prospects into paying customers? Use strategic lead nurturing practices and customer conversion techniques.
One of the most difficult parts about scaling a company comes as a product of high volume traffic. When you have hundreds or even thousands of prospects to organize, keeping track of these leads can get extremely complicated. The most difficult part about getting your leads organized and ready to convert into sales is the amount time and attention you need to dedicate to each lead throughout the process.
But with recent advances in digital marketing, lead nurturing has turned into an almost completely automated process for top companies. Take advantage of new paying customers by growing your customer base.
Apply these lead nurturing techniques to your digital marketing strategies:
Listening close to needs of prospects.
The most important part of a sales process is the listening. Before you begin forming your Call to Action or each step of your sales system, listen close to the needs of your audience. What is it that your customers need? Which aspects about your product trigger their decisions to buy? What are their main challenges, and how can your products/services act as a solution to help them solve these problems?
In the beginning, focus on the problem and solution to convince your leads that they are already in need of your products/services in the first place. Then you want to keep the channels open and the conversation going past the point of the initial acquisition.
Providing answers to important questions.
Lead nurturing is a form of communication between qualified prospects and your company. It’s an excuse to tell them more about what you offer after a follow-up inquiry. Throughout the process, the potential buyer responds to your actions by requesting more information in a continuous predetermined loop. If there are any questions about your products/services left unanswered, use these specifics to guide your customers to want to buy.
Communicating at each step of the sales funnel.
After the lead is captured by the sales funnel (or they have entered into your sales system), you can start walking them through the process that will ultimately result in the purchase. A lead is defined as someone who has entered the first part of your sales funnel.
With each response to content offers (in the form of drip email campaigns, social media promotions, and blogs/ebooks/whitepapers), you automate the next step that advances them even further down the sales funnel. It’s best to ease the customer into a comfortable conversation with your company. That way, they become accustomed to interacting with you directly, which sets the foundation for easier sales conversions.
Developing relationships with buyers to grow customer loyalty.
The most beneficial reason to implement a lead nurturing system is customer loyalty. You need brand fans to help achieve business goals. By making use of an automated lead nurturing software, it becomes much easier to cut the time and cost it takes to build, not just customers, but a loyal customer base.
Ready to start converting with better lead nurturing?
We can help set you up with a working sales system. Get the Beginner’s Guide to Lead Generation for more on nurturing leads and converting customers. Start growing your customer base and online community today.