Sell more online by applying a sales system that works.
Need a better way to make the sale? Try a lead generation campaign that works with a closed sales system. Just apply the sales funnel, define each step to make a clear sales system, and watch them leap into action!
Many companies allow potential leads to slip right through the cracks or gaps in their sales system. Don’t lose your audience’s attention! If there are no holes in your sales system and it continues to lead them with direction, then you have a much better chance of wowing them into buying your products/services with continuous reinforcement over time. Some are not ready to buy right away.
Use a sales system and start a lead generation campaign:
Construct a Sales Funnel
Before you start generating leads, you’ll want to be sure to set a sales funnel in place that “funnels” them in the direction of the sale at the end. The first stop in the funnel is the “top of the funnel” where people leap into your sales system via your website or pages that capture their attention and walk them through to the next step.
At the top of the funnel is your Call to Action that reaches out into the crowd and targets those who are in need of what you offer. The “middle of the funnel” is the second step that defines the location in the sales system when you spill all the juicy details about the benefits and uses of your products/services. The last stop is the “bottom of the funnel” or the place where the magic happens, and your leads convert into customers.
Outline a Clear Sales System
Once you have defined each segment of your sales funnel, you can begin to understand how your own sales system works. A sales system outlines a blueprint of how your digital marketing campaigns synchronize with your sales.
In order to generate more leads with your sales system, you should focus on the beginning where “lead generation” happens by not only working on the introduction or Call to Action but also improving the ability for your digital marketing to carry someone who’s not quite ready to buy even further down the sales funnel. This is called lead nurturing, and every great brand needs it to capture and captivate potential customers.
Why not direct your attention to those leads that have already responded to your Call to Action. Lead nurturing is the act of nudging potential buyers even further down the sales funnel. This is most often accomplished through a chain of offers or drip email campaigns that hook and reel in leads until they are close enough to the sale to make the final reveal. Somewhere along the way in your sales funnel you must convince them to buy. Lead nurturing can be easily accomplished using the latest marketing automation softwares to save time and money.
The best way to generate leads is by upping your presence across the internet. This can be done by using a website with various landing pages designed to provoke a specified action from your potential customers. Another option is to establish a brand name and use community pages on Facebook, Twitter, Linkedin, and other social media networks to blast the latest news, updates, and promotions about your company for a chance to generate leads on a daily basis.
Still need help generating leads with digital marketing?
Let us help you get started with a defined sales system. Get the Beginner’s Guide to Lead Generation for more information on how to create a sales funnel that converts. Start growing your customer base and online community today.