With successful SEO, you can reach across the globe. If you’re in need of search engine optimization or better SEO management develop your technique with a few keyword rules in mind.
The internet is an ocean of untapped marketing potential. Plenty of companies have moved their business online, but the ones who succeed do so with better SEO management. That’s because the volume of people online these days is both good and bad for your business if you haven’t had enough experience with target practice.
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4 Keyword Rules to Keep In Mind
Rule #1: Bots are Not People
Your website is scored by the crawling spiders and search engine bots that index content for search engines by trustworthiness and relevance. Even though you hope to work your keywords into the content in an “organic” manner, there’s no guarantee the bots are going to understand the context. In addition, every link, title, headline, or meta description used within each page contributes to the topic of relevance applied when the site is indexed.
Rule #2: People are Not Robots
So you went to the trouble of pleasing the search engine bots and forgot all about your customers. Search engine optimization should not confuse your customers into thinking that they’ve entered the web version of an infomercial. Instead, never forget that your leads are not looking for an excessive string of keywords. They crave quality information they would be willing to pay you to read.
Rule #3: Keywords are Actual Queries
Have you ever had a problem and searched online for a solution? Say you were looking for a better way to manage your time. So you type into the search engine, “better time management products”. It’s not very common in speech or even in writing that it feels “organic” to say “better time management products” without some sort of lead in to the delivery. That’s where you can begin to see that the most common search queries make no sense when inserted into regular speech. But you must use them anyway, which presents a (fun?) challenge for copywriters.
Rule #4: Not all Keywords are Created Equal
Some keywords come with a heavy burden, and that’s the total marketing efforts of your competition. It’s very likely the most common keyword search queries in the database are already taken by the competition.
What’s the solution? Instead of setting up shop on the same street as your competitors, get them into your store with better placement up front, and open all available channels that could possibly lead them through the back door by establishing unique keywords and phrases for your own business site or industry.
If you want your website to rank, then you’ll need to start measuring the marketing potential of the keywords that you use by competitiveness. Plenty of website metrics plugins and softwares give you an overview of the total money spent on keywords or the frequency of their use by competitors’ websites and customer search queries. Try SEOProfiler for a better way to compare and select keywords when crafting content.
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