Connecting the puzzle pieces

What are Good Backlinks, and Why Your Website Needs Them

Wondering How to Distinguish Good Links vs Bad Links?

It’s difficult to please the search engines these days — unless you know which SEO techniques the algorithm favors above the rest. If you want to increase your domain authority and climb the search engine ranks, then your business pages are in need of a solid foundation in good backlinks.

Why are good backlinks so important for SEO success?

Get a good link building strategy for better search engine optimization. In order to succeed in the ranks when potential customers search online these days, you must please the algorithm. It just so happens that leaving a trail of high quality backlinks that refer back to high domain authority sites is just what your website needs to give it a boost.

What are Good Backlinks?

Good backlinks refer to hyperlinks from high authority websites that link to your pages. These are the types of “good backlinks” top search engines such as Google love to see. Good links ultimately result in lead generation and attract high quality traffic to your website.

Good links hold these qualities:

  • Relevance
  • Trustworthiness
  • Clickability
  • Matching Anchor Text
  • In-Content
  • Non-Reciprocating
  • # of Websites

Good links are ranked by relevance to the topic, trustworthiness (test your site using MozTrust), clickability (# of times clicked), matching anchor text (in the url), location within content, reciprocation from the same sites, and by the number of different domain names or websites that link back to your pages. For example, 100 links from 3 different sources doesn’t make quite as great of an impact as 10 links from 10 different sources.

What is Domain Authority?

Domain authority is the measure of your trustworthiness online. Each website is assigned a number or domain authority rating by various search engine analysis software such as Moz to determine whether or not to trust the quality of content found on that site. Search engines use this information to rank websites closest to 100 in domain authority at the top of the list.

Yet raising your domain authority is a difficult and complicated process that takes lots of time, energy, insight, and dedication with posting consistency online in order to actually work. Check your domain authority to get a better idea of where you stand in the search engines.

What are Bad Links?

Bad links have a negative effect on your search engine ranks. An example of a bad backlink is a low domain authority website (one Google might read as spam) or paid linking on a website that hosts your name in return for an endorsement of them on your own website. Bad links are one of the most elusive content marketing issues that many big name companies even neglect to notice. You may need to hire a professional advertising agency to solve the problem.

What’s the Best Way to Get Good Backlinks?

Networking with influencers in your industry is the key to online presence. A guest post just doesn’t cut it these days. The old remedy to help increase ranks was to ask fellow bloggers in the same niche or industry (with a following) to allow you to guest post on their site. This SEO technique was used to raise traffic by driving people to your pages, but the search engines no longer favor guest posts.

One of the best ways to get high quality backlinks that help increase your domain authority is by building backlinks from high domain authority websites.

Are you still confused about backlinks?

Let us take care of it. Learn more about our marketing programs, and contact Revital Agency — a St. Petersburg web design, content marketing, social media marketing, and ecommerce web development company.

SOURCES:

What Makes a High Quality Backlink?

Good Links vs. Bad Links

Link Building Can Harm Your SEO

Jon Tsourakis

Written by:

Jon Tsourakis followed his dream of opening an independent digital marketing agency. As CEO of Revital Agency, he uses logic and intuition to help companies grow their business online.