Getting a price for a website can be tough. There are so many variables to take into account. But we created a calculator to give you an idea of what a custom website should cost from a reputable firm.
Just answer a few questions, select your features below, and we’ll give you an instant estimate.
Website development costs:
To provide a full spectrum of what you can expect to pay, below is a range from low to high.
How many pages are in your site?The answer to this question will give us an idea of what to expect from a planning and design standpoint. This doesn't have to be an exact number. Feel free to guess. We won't hold you to it.
What kind of photography?Imagery can make the difference between a good site and a great one.
Now, whether you choose original photography or stock photography depends on your goals. If you want to be unique and have the budget, choose original photography. If you're not concerned that your images may be used on another website and want a cheaper alternative, select stock photography.
Custom PhotographyFor a site that stands out, original photography is the way to go. You'll have your very own photographs explicitly taken for your website. These custom images can make a dramatic difference from a branding and creative standpoint. But be forewarned, you better have the dough. Although worth it, it can be expensive.
Stock PhotographyIf you're on a tight budget, this is the way to go. And there are plenty of stock photography sites to choose from, but the images aren't always the same. Stock photography images range $500 to free. The problem is the best ones are used repeatedly and become ubiquitous. In other words, don't be surprised if you see the same photo on another website.
Custom DesignA custom website is created by going through a strategic discovery process, including research and wireframing before any design mockups or development. It's akin to working with an architect to design your home. We work with you to create a blueprint for how your website should function, look and feel to ensure we achieve your end goals.
This option is perfect if you're looking to differentiate yourself from the competition.
Premium ThemeA premium theme is a pre-designed templated website. You can add images, content, videos and more per the pre-defined areas. Although the website design can be tweaked, this can become problematic due to the foundation of the site.
Look at a premium theme website as a house. You can change the windows, paint it any color you like, modify and update the landscaping, but you wouldn't want to add another level above or under...
This option is perfect for companies that want something quick and cheap who aren't worried about leveraging the website for high-performance SEO and conversion optimization.
On-Page SEOOn-page SEO is where we optimize your website, specifically individual web pages to rank for specific keywords. This includes optimizing the content and code of the site.
CopywritingThe best websites have professionally written content. So should yours. The copy will match your brand voice and entice your readers to take that next action.
Although you can write the content in-house, we do not recommend this. Unless you have a professional writer on staff that can meet deadlines and write like a rock star, save yourself the trouble.
Will you be selling products on your website?In other words, will you be selling products directly through your website where you accept payments? If so, select yes.
How many products?The more products and services you sell, the more work is required to plan, design and develop your site.
Product CopyDo you want compelling, engaging content for your product descriptions? Who wouldn't? Our team of writers use words that captivate your audience and persuade them to purchase.
Product Page SEOEnhancing your products for SEO is essential for page 1 rankings. This includes writing meta descriptions and optimizing all the content specific to each product to rank for one main key term and multiple semantic keywords.
Product SpreadsheetDo you want to import the products yourself or would you like us to handle this?
Adding products to a website can be cumbersome and tedious. Our team can handle the database and import your products, so you don't have to dread the world of data entry.